The official CR Recommended mark licensing partner
The official CR Recommended mark licensing partner
Consumer Reports (CR), an independent, nonprofit member organization, has been publishing highly trusted, unbiased recommendations for consumers since 1936.
Today, consumers have more information at their fingertips than ever before. But more information doesn’t mean trustworthy information. Ratings and recommendations are bought and paid for, online reviews are driven by bots, and hidden algorithms are making decisions for us. Unchecked and invisible, these forces are eroding the integrity of the marketplace and our ability to exercise the power of choice freely as consumers.
With the CR Recommended mark, Consumer Reports put to the test a new and powerful tool for consumers so that the lines separating fact from fiction are clear. So that trust and accountability rule. So that manufacturers see that doing right by consumers means good business. Join us as we introduce our CR Recommended mark program so that together we can demonstrate how the sum of our individual choices shape the marketplace to be safer, more honest and fair today and for the future.
The program features an easily recognizable mark that shows your product is recommended by Consumer Reports.
If used online, consumers click the CR Recommended mark to be taken to a page that lists the product’s overall score, highs, lows, a testing video, and a summary of CR insights.
Consumer Digitization Experience of the CR Recommended mark from manufacturer's and/or "retailer.com" website
If the mark is placed on a physical product, package, or sign, it includes a QR code purchasers can snap with their smart device that leads them to the online information.
Consumer digitization experience of the CR Recommended mark at physical point-of-sale
The testing center in Westchester, NY, is the largest nonprofit educational and consumer product testing center in the world. And the 327-acre auto test center is the largest and most sophisticated independent automobile testing center devoted to consumer interests.
CR conducts over 100 surveys each year, seeking information from both CR members and Americans at large. These surveys afford CR very large sample sizes and permit the extensive and detailed analysis required to rate brands and retailers across a large number of products and services.
Since its launch, Consumer Reports magazine has won more than 100 awards and was the first to investigate, test, and report on critical, life-or-death issues, including the true levels of tar and nicotine in cigarettes and the potential for SUVs to roll over. Among the many distinctions of CR recommendations are:
The mark can be licensed for use in a variety of channels, including:
Your website and nonpaid social media channels
Retail—in stores and online— in product descriptions, placards, and more
CR Recommended mark on the product or packaging
Consumer Reports is making this pilot program available to only a few select product categories. The CR Recommended program was unveiled to the public and went live June 2020.
You have the option to license one or more of these channels for a fixed fee:
Usage Opportunities: Manufacturer owned websites and non-paid social media.
The CR Recommended mark must be used with the specific model recommended.
Licensing term: 6 months
Rate: $7,500 per model
Usage Opportunities: Online retail sites
The CR Recommended mark must be used with the specific model recommended.
Licensing term: 6 months
Rate: $10,000 per model
Usage Opportunities: In-store displays including shelf talkers, placards, magnets, stickers, product clings and end caps. For any opportunities outside of the usage listed please contact your YGS sales representative.
The CR Recommended mark must be used with the specific model recommended.
Licensing term: 6 months
Rate: $10,000 per model
These rates and all licensing transactions are subject to CR License Agreement Terms
Final CR Recommended mark logo design and program name to be determined.
YGS is the official partner for the CR Recommended mark licensing. For more information please contact a YGS representative at [email protected].
The YGS Group
3650 West Market Street | York, PA 17404
800.501.9571 | www.theYGSgroup.com
